Gleiss Lutz has advised the media company We Are Era, a subsidiary of RTL Group, on its acquisition of 100 percent of the shares in the digital agency Social Match.
The acquisition will help We Are Era, an international company in the creator economy with 250 employees, strengthen its offering for advertisers in the German-speaking region and expand its influencer and community marketing.
Digital agency Social Match will become part of We Are Era, which has offices in six European markets. Social Match will gain access to the portfolio of We Are Era and its inhouse talent agency.
The Social Match team comprises more than 120 experts in areas such as influencer marketing, content creation, channel management and paid advertising.
The transaction is subject to approval by the antitrust authorities.
The transaction was handled in-house by Dr. Frank Ludwig (Corporate Legal Department RTL Group).
The following Gleiss Lutz team led by Dr. Martin Viciano Gofferje (partner) and Dr. Micha Christoph Pfarr (counsel, both M&A, Berlin) advised We Are Era on the transaction:
Dr. Julia Müller (Frankfurt), Konrad Jankiewicz, Malte Benfeldt (both Berlin), Jan Neumayer (Frankfurt, all M&A), Dr. Alexander Molle (partner), Jan Felix Hinrichs, Christine Geraats (all IP/Tech, all Berlin), Dr. Stefan Mayer (partner, Frankfurt), Christian Michael Jung (Stuttgart, both Tax), Dr. Rut Steinhauser (partner), Josefine Chakrabarti (counsel), Barbara Dorothea Bücker (all Employment), Simon Clemens Wegmann, Dr. Lena Gumnior (both Data Protection, all Berlin), Maximilian Leisenheimer (Real Estate, Frankfurt).
Gleiss Lutz regularly advises German and international corporate clients and investors on transactions in the media and digital sector. For example, Gleiss Lutz teams advised the Klett Group on its acquisition of a majority interest in Berlin start-up Careloop and Burda Digital SE on its delisting offer to the shareholders of New Work SE.
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