Gleiss Lutz has advised the media company We Are Era, a subsidiary of the RTL Group, on its strategic investment in the Kings League.
With its 20% stake, We Are Era is helping shape the expansion of the league to Germany. The partnership covers key areas such as content production, marketing and sponsorships, branding and communications, as well as access to top German creators and the streaming community.
The Kings League is a soccer league co-founded in 2022 by Spanish former professional soccer player Gerard Piqué. With interactive show elements, innovative rule concepts and a combination of high-quality soccer, entertainment and the involvement of international sports icons and social media stars, the league has established a new format for the digital attention economy. Millions of fans follow the matches on Twitch, YouTube, and TikTok, and the league regularly sells out stadiums and arenas.
We Are Era is an international company in the creator economy with around 400 employees and this strategic investment represents another milestone in its growth story. Gleiss Lutz also recently advised We Are Era on its acquisition of 100 percent of the shares in the digital agency Social Match.
The current transaction was handled in-house by Dr. Frank Ludwig (Corporate Legal Department RTL Group).
The following Gleiss Lutz team led by Dr. Martin Viciano Gofferje (partner, M&A, Berlin) advised We Are Era on the investment:
Dr. Christoph Meissner, Konrad Jankiewicz, Malte Benfeldt (all M&A), Dr. Alexander Molle (partner, all Berlin), Christian Eulenpesch (counsel, both IP/Tech, Stuttgart), Dr. Moritz Holm-Hadulla (partner, Competition/Antitrust, Munich), Dr. Jacob von Andreae (partner), Aylin Hoffs (counsel, both Public Law/Foreign Trade, both Düsseldorf).
Gleiss Lutz regularly advises German and international corporate clients and investors on transactions in the media and digital sector. For example, Gleiss Lutz teams advised the Klett Group on its acquisition of a majority interest in Berlin start-up Careloop and Burda Digital SE on its delisting offer to the shareholders of New Work SE.
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